Retail business

Boost conversions with a shopping experience that's tailored to each visitor.

Individualized shopping

Shoppers like having options - but they don’t want to drown in them. Use session data, behavior-based cues, profile attributes and shopping activity to recognize new visitors, occasional shoppers, and loyal customers. Then, display relevant products and information for each segment to improve your results.


Make timely offers

Each stage in the retail experience requires different messages and tactics to increase conversions as well as average order value. Make use of welcome back coupons, last-minute product suggestions at check-out, exit-intent pop-ups, and more.


Display relevant information

Delivery and return policies play a major role, especially for first-time buyers, so make sure they have all the information they need. Do you ship abroad? Offer same-day delivery? Is your shipping delayed? Display relevant details front and center. If anything changes, make swift adjustments without involving IT.


Offline purchasing history

Chances are you’ve got a lot of information on your customers: the categories they are most interested in, their latest purchases, as well as overall shopping behavior. Do they look for new releases or items on sale? What’s their return rate? Connect loyalty cards and use that information in your personalizations.


Experiment, analyze, optimize

With Unless, you can make simple changes to your site, from modifying headers and CTAs to changing images and other page elements. You can also analyze and experiment with your audience segments and personalizations, making changes when needed to boost ecommerce sales. All of this with a quick set up and tested live in no time, without calling in the developers.

"UNLESS gives us agility, flexibility, and a very short time to market on any business request. These are the building blocks that A.S. Watson Benelux needs, not only now, but also in the highly competitive, changing eCommerce landscape."
DAVID SUITELA, UX Development Manager at A.S. Watson Benelux

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Frequently asked questions

Yes! We integrate with many ESPs and CRMs. You can find the list here. If you need a different integration, you can always contact us.

No, not necessarily. We offer basic firmographic datapoints out-of-the-box, like company name and industry. However, if you need a more granular approach and additional things like contact email addresses, feel free to get an account at our partners, like Leadfeeder.

The answer to this depends on your remarketing solution. Generally, Google Ads, Facebook, AdRoll, and any other remarketing platform allows the upload and targeting of users based on email address. Additionally, you can use your email list to find similar audiences also known as lookalike audiences.

The self-segmenting components ask your website visitor to which audience they belong. Once they make their choice, the visitor becomes a member of that audience. Very useful for websites with a clear segmentation in mind!