Why chatbots suck - and why they don't have to
Building a chatbot may have gotten easier however building a good chatbot experience is still a lot of work and requires nuance.
Blog
Opinion
What we think about things.
Why Europe needs an AI delivery platform
CEO Sander explains that compliance, privacy and security are posing major hurdles to AI feature implementation.
Drive customer loyalty in the age of retention
Retention marketing is on the rise and Unless can help you ramp up your efforts too.
Unless’ new features bring empathy to websites
Unless helps websites imitate empathy by predicting website visitor behavior with machine learning to highly personalize their experience.
Human intuition for your website
Add gut feel to your website, and make it as effective as a human sales rep.
Predict conversion rate for each visitor with machine learning
Unless helps websites predict conversion rates per visitor with machine learning for more sales and less product returns.
How to fix your online business
It's not just your online business suffering. The entire internet is in trouble. Unless CEO Sander explains how to fix it.
I want websites to communicate like people.
Sander was invited to participate in the Tripolis series. Read on to hear his thoughts on “extreme personalization.”
Why don't websites speak?
In the future, everyone who has an online story to tell will be able to tune their message to their audience.
Personalization, privacy and the European GDPR law
The impact of the strict EU privacy laws ("GDPR") on personalization - and "profiling" in particular.
Watch this if you run an innovative business
Learn how to decrease the cognitive distance between your website visitors and your business solution.
Don't be evil
Data analysis and personalized content can be used for evil purposes, but also to achieve the opposite.
Contextualization matters for your online business
The scientific background of contextualization - and why you should use this to sell your innovative product or service.
Serverless computing explained
Unless.com CEO Sander Nagtegaal explains the hype of serverless computing in under three minutes.
Increase the attention span of your visitors
Make your website more relevant. Convert more website visitors into customers. Use Unless to personalize your user experience.
Why AB testing can be a waste of money
Why you should spend your time and money on getting more visitors instead.
Algorithms versus people
Developing algorithms that let you personalize your website in a granular way using machine learning.
The internet is for cats
What Unless can do for website owners who are looking to convert more visitors into customers.
The latest trends in personalization
The latest personalization trends explained.