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Blog

Stories

From the Unless story vault, we tell you how Unless came to be and what happened during that trip.

Fireside chat at Visma AI Conference 2025

Transforming customer support with AI - insights from the Visma AI Conference 2025 fireside chat of Edgars Dzenuška and Sander Nagtegaal.

Another spectacular year comes to an end

Join us at Unless as we revolutionize AI in 2024, paving the way for innovation and growth in 2025 with the Sentient Knowledge Base!

2023: looking back and looking ahead

Reflecting on a transformative year in AI innovation and what's to come in the new year.

Revolutionizing user interfaces: Conversational UI Platform of Unless

CEO Sander Nagtegaal explains why the new iteration of the Unless platform is a significant step forward.

2021: from personalization engine to a digital experience platform

It is almost 2022, so time to wrap up yet another year! Here we explain how we became a composable, plug-in digital experience platform.

2020: a really surprising year

A new year, bigger ambition: this year, we turned our personalization service into a full-blown, no-code experience optimization platform.

Helping out with crisis communication

Unless can help your customer service with quick communication on the website, bypassing existing procedures and systems.

Home isolation and remote work at Unless

Find out how Unless deals with remote work due to the Corona virus.

Video wrap-up of 2019

CEO Sander wraps up 2019 and looks forward to the next year.

2019: the first steps to empathy for websites

It is almost 2020, and that means it's time to wrap up yet another year! Read on to find out what we have been busy with at Unless.

2018: how Unless started democratizing personalization

With 2019 approaching, it’s time to look back at our journey and all that we have done in the past year.

Video wrap-up of 2018

CEO Sander with a Christmas hat, wrapping up 2018 and looking forward to the next year.

Unless versus fighter pilots

Unless.com CEO Sander Nagtegaal explains how a DARPA project inspired Unless.

Incrowdfunding

Raising pre-seed funding using "incrowdfunding", creating a peer fund of contributors.

Why Netflix got mad at us

Unless.com CEO Sander Nagtegaal about personalizing your website without the help of a developer.

Do not rename your startup after a Klingon

Unless.com CEO Sander Nagtegaal explains why we are not named after a Klingon.